https://sianamoffat.com/strategy-in-action-real-work-with-real-brands/https://sianamoffat.com/wp-content/uploads/2025/09/screenshot-2025-08-28-at-8.02.32-pm.pngScreenshot 2025-08-28 at 8.02.32 PMhttps://sianamoffat.com/wp-content/uploads/2025/05/brown-and-beige-simple-ui-design-customer-testimonial-your-story-1-e1747951182465.pngClient Testimonial for Marketing and Content Creation by Siana StrategiesHear directly from clients like RavenRock.Store about how Siana https://sianamoffat.com/wp-content/uploads/2025/05/inntro-to-gallery-with-rr.jpgCreative Collaboration – Local Apparel Brand Gallery by Siana MoffatA recent creative project highlighting my photography and branding work for a local apparel business.2025-10-24T18:54:10+00:00weekly0.6https://sianamoffat.com/launching-a-user-focused-wordpress-website-for-local-tour-guides/https://sianamoffat.com/wp-content/uploads/2025/04/5-1.png5https://sianamoffat.com/wp-content/uploads/2025/04/5-e1745453984571.pngSielo Vision Google Ads Strategy – Targeted Search CampaignTargeted Google Ads strategy to attract adventure-seeking travelers.https://sianamoffat.com/wp-content/uploads/2025/04/4-e1745453936432.pngSielo Vision Travel Website – UX/UI Design & SEOCustom WordPress website designed to attract and convert travel enthusiasts.https://sianamoffat.com/wp-content/uploads/2025/04/white-colorful-concept-map-chart-1-copy-2.pngWebsite and Google Ads Results – SEO Travel Campaign for Sielo VisionA cohesive execution — from brand storytelling and UX to search campaign delivery.https://sianamoffat.com/wp-content/uploads/2025/04/white-colorful-concept-map-chart-1-copy.pngCustom Travel Website Layout Featuring UX Navigation, Testimonials, and Booking CTAs – Sielo VisionTasked with creating an SEO-optimized, user-first travel website — this layout highlights the structural flow, branding, and trust elements in place.https://sianamoffat.com/wp-content/uploads/2025/04/white-colorful-concept-map-chart-1.pngGoogle Ads Display Campaign Strategy for Park City Travel WebsiteCampaign structure outlining audiences, tour offerings, and ad variations for Sielo Vision’s display strategy.https://sianamoffat.com/wp-content/uploads/2025/04/screenshot-2025-04-23-at-2.25.34e280afpm.pngScreenshot 2025-04-23 at 2.25.34 PMhttps://sianamoffat.com/wp-content/uploads/2025/04/siana-digital-marketing-website-mood-board-18-e1745446462872.pngTravel Website Design for Park City Tour Brand – Sielo Vision HomepageThis hero section invites users to explore scenic tours in Park City with an intuitive layout and strong call-to-action.2025-10-24T18:48:54+00:00weekly0.6https://sianamoffat.com/social-media-content-strategy-for-turiyas-gift-store-siana-moffat-portfolio/https://sianamoffat.com/wp-content/uploads/2025/04/screenshot-2025-04-22-at-3.40.41e280afpm.pngturiya-campaign-strategy-module-3Module 3: A platform-ready content campaign for Turiya’s — built from the audit insights and aligned with seasonal brand storytelling.https://sianamoffat.com/wp-content/uploads/2025/04/screenshot-2025-04-22-at-3.40.25e280afpm.pngturiya-content-audit-module-2Module 2: My initial content audit for Turiya’s Gift Shop — exploring their brand presence and identifying key content opportunities.https://sianamoffat.com/wp-content/uploads/2025/04/siana-digital-marketing-website-mood-board-14.pngturiya-social-campaign-mockupsFinal result: A multi-platform content campaign showcasing brand-aligned visuals, SEO-friendly captions, and consistent storytelling across social platforms.https://sianamoffat.com/wp-content/uploads/2025/04/content-ideation-turiyas.pngturiya-content-ideation-strategyPart of my action plan: I translated keyword data into SEO-friendly content ideas, including short-form video and educational blog posts.https://sianamoffat.com/wp-content/uploads/2025/04/gap-annalysis-turiyas-.pngturiya-keyword-gap-analysis-researchSearch-driven content planning: I used this gap analysis to identify high-opportunity keywords for building Turiya’s Fall crystal campaign.https://sianamoffat.com/wp-content/uploads/2025/04/screenshot-2025-04-22-at-3.14.58e280afpm.pngturiyas-gift-store-homepage-previewHomepage of Turiya’s Gift Store — the brand I selected for this early content strategy project. All rights belong to Turiya’s. Image used for context only.2025-10-24T18:44:35+00:00weekly0.6https://sianamoffat.com/hands-on-marketing-projects-from-bootcamp/https://sianamoffat.com/wp-content/uploads/2025/05/loyalty-program-e1747251130293.pngHyatt Prestige Loyalty Program StrategyComprehensive digital marketing strategy for Hyatt's loyalty program, highlighting channel performance, funnel allocation, and ad placement.https://sianamoffat.com/wp-content/uploads/2025/05/4-e1747251320802.png7 Healing Benefits of Green Opal – Crystal Content DesignDesigned to educate and inspire, this visual breakdown of the 7 key benefits of Green Opal promotes emotional healing, detoxification, and heart chakra alignment. Created for a holistic wellness campaign, this crystal content design supports user engagement on Instagram through a calming aesthetic and clear call to action.https://sianamoffat.com/wp-content/uploads/2025/04/siana-digital-marketing-website-mood-board-14-copy-e1747251261613.pngCustom Travel Website & Digital Strategy MockupHomepage concept for a fictional local travel brand — built from scratch and paired with SEO and Google Ads elements to simulate a real-world campaign.2025-10-24T18:39:14+00:00weekly0.6https://sianamoffat.com/edit-design-house-audit-siana-moffat/https://sianamoffat.com/wp-content/uploads/2025/09/screenshot-2025-09-10-at-2.46.47-pm.pngScreenshot 2025-09-10 at 2.46.47 PMhttps://sianamoffat.com/wp-content/uploads/2025/09/screenshot-2025-09-10-at-2.45.57-pm.pngScreenshot 2025-09-10 at 2.45.57 PMhttps://sianamoffat.com/wp-content/uploads/2025/09/screenshot-2025-09-10-at-2.29.04-pm.pngScreenshot 2025-09-10 at 2.29.04 PMhttps://sianamoffat.com/wp-content/uploads/2025/09/screenshot-2025-09-10-at-2.28.28-pm.pngScreenshot 2025-09-10 at 2.28.28 PMhttps://sianamoffat.com/wp-content/uploads/2025/09/screenshot-2025-09-10-at-2.26.24-pm-1.pngScreenshot 2025-09-10 at 2.26.24 PMhttps://sianamoffat.com/wp-content/uploads/2025/09/screenshot-2025-09-10-at-2.26.24-pm.pngScreenshot 2025-09-10 at 2.26.24 PMhttps://sianamoffat.com/wp-content/uploads/2025/09/screenshot-2025-09-10-at-2.20.15-pm-1.pngScreenshot 2025-09-10 at 2.20.15 PMhttps://sianamoffat.com/wp-content/uploads/2025/09/screenshot-2025-09-10-at-2.21.18-pm.pngScreenshot 2025-09-10 at 2.21.18 PMhttps://sianamoffat.com/wp-content/uploads/2025/09/screenshot-2025-09-10-at-2.20.15-pm.pngScreenshot 2025-09-10 at 2.20.15 PM2025-09-10T22:06:12+00:00weekly0.6https://sianamoffat.com/my-projects/https://sianamoffat.com/wp-content/uploads/2025/04/siana-digital-marketing-website-mood-board-5.pngSiana Digital Marketing Website Mood Board (5)https://sianamoffat.com/wp-content/uploads/2025/04/siana-digital-marketing-website-mood-board-3.pngSiana Digital Marketing Website Mood Board (3)https://sianamoffat.com/wp-content/uploads/2025/04/siana-digital-marketing-website-mood-board-4.pngSiana Digital Marketing Website Mood Board (4)https://sianamoffat.com/wp-content/uploads/2025/04/folder-2.jpgSiana Digital Marketing Website Mood Board - 10https://sianamoffat.com/wp-content/uploads/2025/03/screenshot-2025-03-17-at-11.58.38e280afam.pngScreenshot 2025-03-17 at 11.58.38 AMhttps://sianamoffat.com/wp-content/uploads/2025/03/screenshot-2025-03-17-at-11.57.01e280afam.pngScreenshot 2025-03-17 at 11.57.01 AMhttps://sianamoffat.com/wp-content/uploads/2025/03/my-projects-1.pngMy Projectshttps://sianamoffat.com/wp-content/uploads/2025/03/my-projects.pngMy Projectshttps://sianamoffat.com/wp-content/uploads/2025/03/project-folder-design-i-made.jpgMy Projects - 2https://sianamoffat.com/wp-content/uploads/2025/03/projects.pngProjects2025-08-12T22:55:51+00:00weekly0.6https://sianamoffat.com/ravenrock-store-project-digital-presence-and-apparel-launch/https://sianamoffat.com/wp-content/uploads/2025/05/raven-rock-photoshoot-banner-image--1.jpgBlue Vibrant an White Modern Professional Website Development Services Banner - 1https://sianamoffat.com/wp-content/uploads/2025/05/screenshot-2025-05-14-at-5.58.21e280afpm.pngSRavenRock Store – First TikTok TeaserStep into the world of RavenRock – where bold style meets electric energy.https://sianamoffat.com/wp-content/uploads/2025/05/raven-rock-photoshoot-banner-image-.jpgRavenRock Store Logo BannerEmbrace the journey. Discover the story behind RavenRock Store – a brand built on passion, vision, and creativity.https://sianamoffat.com/wp-content/uploads/2025/05/photo-shoot-image-3.jpgNeon Vibes in MotionEmbracing the festival spirit – bold colors and electric energy.https://sianamoffat.com/wp-content/uploads/2025/05/photoshoot-image-7-.jpgNeon WavesCapturing the energy – bold, bright, and ready for the night.https://sianamoffat.com/wp-content/uploads/2025/05/photohoot-1-image-8-.jpgedit 8https://sianamoffat.com/wp-content/uploads/2025/05/photoshoot-one-image-9-.jpgPure VibesFriends, beats, and unforgettable nights.https://sianamoffat.com/wp-content/uploads/2025/05/photoshoot-one-image-10-.jpgElectric Energy – Neon VibesPlug into the pulse of Raven Rock.https://sianamoffat.com/wp-content/uploads/2025/05/photoshoot-image-6.jpgEdit 5https://sianamoffat.com/wp-content/uploads/2025/05/photoshooto-image-5.jpgRavenRock Hoodie - Back DesignAFTER2025-06-02T17:33:47+00:00weekly0.6https://sianamoffat.com/2025/05/14/the-pre-edit-collection/https://sianamoffat.com/wp-content/uploads/2025/05/img_0880-1.jpgBehind the Vibe – Duo Energyhttps://sianamoffat.com/wp-content/uploads/2025/05/img_0750-2.jpgIMG_0750 2https://sianamoffat.com/wp-content/uploads/2025/05/img_0803.jpgIMG_0803https://sianamoffat.com/wp-content/uploads/2025/05/img_0849.jpgIMG_0849https://sianamoffat.com/wp-content/uploads/2025/05/img_1018.jpgIMG_1018https://sianamoffat.com/wp-content/uploads/2025/05/img_0830.jpgRavenRock Hoodie - Raw Back DesignBEFOREhttps://sianamoffat.com/wp-content/uploads/2025/05/img_1034.jpgRaw Vibes – Unfiltered and BoldA raw look before the digital glow.https://sianamoffat.com/wp-content/uploads/2025/05/img_0880.jpgUnfiltered Vibes – Behind the ScenesAuthentic moments with the RavenRock crew – capturing the energy behind the edits.https://sianamoffat.com/wp-content/uploads/2025/05/img_1030.jpgRaw and Real – Behind the Scenes A candid moment before the final edit – capturing the essence of streetwear.https://sianamoffat.com/wp-content/uploads/2025/05/img_0691.jpgBehind the Vibe – Duo Energy2025-06-02T17:31:50+00:00monthlyhttps://sianamoffat.com/contact-me/https://sianamoffat.com/wp-content/uploads/2025/04/siana-digital-marketing-website-mood-board-4-2.pngSiana Digital Marketing Website Mood Board (4)https://sianamoffat.com/wp-content/uploads/2025/03/final-logoo-copy.pngFinal Logoo? copyhttps://sianamoffat.com/wp-content/uploads/2025/03/screenshot-2025-03-06-at-7.26.19e280afpm.pngScreenshot 2025-03-06 at 7.26.19 PMhttps://sianamoffat.com/wp-content/uploads/2025/03/final-logoo-1.pngFinal Logoo?https://sianamoffat.com/wp-content/uploads/2025/03/final-logoo.pngFinal Logoo?https://sianamoffat.com/wp-content/uploads/2025/03/siana-logo-portfolio-.pngSiana Logo Portfoliohttps://sianamoffat.com/wp-content/uploads/2025/03/compartir.jpgcompartirhttps://sianamoffat.com/wp-content/uploads/2025/03/8.jpg8https://sianamoffat.com/wp-content/uploads/2025/03/me-on-a-buisness-call.pngme-on-a-buisness-call2025-05-30T19:17:00+00:00weekly0.6https://sianamoffat.com/my-story/https://sianamoffat.com/wp-content/uploads/2025/04/siana-digital-marketing-website-mood-board-3-copy-e1747955381865.pngSiana Digital Marketing Website Mood Board (3) copyhttps://sianamoffat.com/wp-content/uploads/2025/03/google-analytics-certification-.pngGoogle Analytics certificationhttps://sianamoffat.com/wp-content/uploads/2025/03/about-me-1.pngAbout me (1)https://sianamoffat.com/wp-content/uploads/2025/03/blue-white-playful-about-me-personal-instagram-post-2.pngBlue White Playful About Me Personal Instagram Post (2)https://sianamoffat.com/wp-content/uploads/2025/03/blue-white-playful-about-me-personal-instagram-post.pngBlue White Playful About Me Personal Instagram Posthttps://sianamoffat.com/wp-content/uploads/2025/03/7-1.png7https://sianamoffat.com/wp-content/uploads/2025/03/6.png6https://sianamoffat.com/wp-content/uploads/2025/03/5.png5https://sianamoffat.com/wp-content/uploads/2025/03/4-2.png4https://sianamoffat.com/wp-content/uploads/2025/03/logos.jpgSM - 32025-05-22T23:10:47+00:00weekly0.6https://sianamoffat.com/2025/03/13/from-passion-to-profession-my-journey-in-marketing/2025-05-22T23:01:25+00:00monthlyhttps://sianamoffat.com/digital-marketing-certifications-skills-tools/https://sianamoffat.com/wp-content/uploads/2025/04/siana-digital-marketing-website-mood-board-12-1-e1745002575243.pngCopilot Microsofthttps://sianamoffat.com/wp-content/uploads/2025/04/91-e1745001765703.pngCapCutCapcuthttps://sianamoffat.com/wp-content/uploads/2025/04/85-e1745001735458.pngHubspot https://sianamoffat.com/wp-content/uploads/2025/04/84-e1745001701791.pngGoogle Adshttps://sianamoffat.com/wp-content/uploads/2025/04/90-e1745001670482.pngNotionNotionhttps://sianamoffat.com/wp-content/uploads/2025/04/86-e1745001642696.pngMeta https://sianamoffat.com/wp-content/uploads/2025/04/92-e1745001612537.pngMailchimpMailchimphttps://sianamoffat.com/wp-content/uploads/2025/04/79-e1745001585561.pngWordpressWordpresshttps://sianamoffat.com/wp-content/uploads/2025/04/93.png93https://sianamoffat.com/wp-content/uploads/2025/04/87-e1745001548554.pngSemrushSemrush2025-05-20T01:11:45+00:00weekly0.6https://sianamoffat.com/studio-siana/https://sianamoffat.com/wp-content/uploads/2025/05/coming-soon-etsy-sop-.jpgSielo's Glow - Coming Soon | Hand-Poured Candles in Unique GlasswareSielo's Glow - Unique Hand-Poured Candles, Coming Soonhttps://sianamoffat.com/wp-content/uploads/2025/05/creatives-coming-soon.jpgCreatives Coming Soon - Ideas in ProgressStay tuned for my latest creative projects, moodboards, and design experiments.https://sianamoffat.com/wp-content/uploads/2025/05/photography-coming-soon-.jpgCaptured by Siana - Coming SoonMoments in focus, stories in bloom – Stay tuned for my latest collections.https://sianamoffat.com/wp-content/uploads/2025/04/moms-birthday-invite-.jpgCopy of Spritz & Sips - 2https://sianamoffat.com/wp-content/uploads/2025/04/siana-digital-marketing-website-mood-board-19.pngStudio Siana - Creative Studio Banner Studio Siana: A creative space built for digital storytelling, custom designs, and heartfelt expression.2025-05-20T01:10:38+00:00weekly0.6https://sianamoffat.com/event-based-customer-review-program/https://sianamoffat.com/wp-content/uploads/2025/05/siana-digital-marketing-website-mood-board-23-e1747701316201.pngMarket Street Private Dining Review Email TemplateEmail template for Market Street Private Dining, designed to enhance customer engagement through personalized follow-ups and location-specific review links.https://sianamoffat.com/wp-content/uploads/2025/03/screenshot-2025-03-05-at-5.20.22e280afpm.pngScreenshot 2025-03-05 at 5.20.22 PMhttps://sianamoffat.com/wp-content/uploads/2025/03/screenshot-2025-03-05-at-5.19.59e280afpm.pngScreenshot 2025-03-05 at 5.19.59 PMhttps://sianamoffat.com/wp-content/uploads/2025/03/screenshot-2025-03-05-at-7.59.54e280afpm-2.pngScreenshot 2025-03-05 at 7.59.54 PMBefore Programhttps://sianamoffat.com/wp-content/uploads/2025/03/screenshot-2025-03-05-at-8.03.37e280afpm.pngScreenshot 2025-03-05 at 8.03.37 PMNowhttps://sianamoffat.com/wp-content/uploads/2025/03/screenshot-2025-03-05-at-7.59.54e280afpm-1.pngScreenshot 2025-03-05 at 7.59.54 PMhttps://sianamoffat.com/wp-content/uploads/2025/03/screenshot-2025-03-05-at-5.28.32e280afpm.pngScreenshot 2025-03-05 at 5.28.32 PMhttps://sianamoffat.com/wp-content/uploads/2025/03/screenshot-2025-03-05-at-7.59.54e280afpm.pngScreenshot 2025-03-05 at 7.59.54 PM2025-05-20T00:38:55+00:00weekly0.6https://sianamoffat.com/customer-loyalty-optimization-project-a-data-driven-multi-channel-strategy/https://sianamoffat.com/wp-content/uploads/2025/04/search-campaign-by-siana-moffat.pnghyatt-search-campaign-strategy-by-siana-moffat.pnghttps://sianamoffat.com/wp-content/uploads/2025/04/wireframe-and-digital-wireframes-by-siana-moffat.pnghyatt-loyalty-wireframes-digital-layout-siana-moffat.pnghttps://sianamoffat.com/wp-content/uploads/2025/04/task_slide-.jpghyatt-loyalty-program-marketing-objectives-group-project.pngWe defined two key program objectives — motivating repeat bookings and re-engaging inactive members — backed by personalized rewards and targeted offers.https://sianamoffat.com/wp-content/uploads/2025/04/situation_slide.pnghyatt-loyalty-program-funnel-roas-analysis-group-project.pngOur team analyzed Hyatt’s funnel performance and ROAS to uncover gaps in the customer journey and set the foundation for our loyalty program strategy.https://sianamoffat.com/wp-content/uploads/2025/03/loyalty-program-image-.jpgUntitled design - 1https://sianamoffat.com/wp-content/uploads/2025/02/screenshot-2025-02-26-at-4.18.28e280afpm.pngScreenshot 2025-02-26 at 4.18.28 PMhttps://sianamoffat.com/wp-content/uploads/2025/02/screenshot-2025-02-25-at-3.29.08e280afpm-1.pngScreenshot 2025-02-25 at 3.29.08 PM2025-05-14T19:42:16+00:00weekly0.6https://sianamoffat.com/siana-moffat-resume-2025/2025-04-25T23:14:22+00:00weekly0.6https://sianamoffat.comdaily1.02025-10-24T18:54:10+00:00