Fictional Travel Brand, Real Strategy
My first dive into website building and SEO strategy — from a custom WordPress site to a targeted Google Ads campaign
This project was split into two distinct phases. The first focused on building a custom WordPress website, and the second on developing a strategic Google Ads campaign. Together, they simulate a full-funnel digital marketing approach for a fictional Park City tour brand.
The Situation
Sielo Vision, a fictional Park City tour brand, needed a digital presence to attract adventure-loving travelers. The first goal: launch a clean, user-first website. The second: bring in traffic with paid ads.
The Task
I was tasked with building a fully responsive, SEO-friendly website from scratch for a fictional travel brand. In the second phase, I developed a Google Ads campaign designed to attract users actively searching for travel experiences.
The Action
Website Build
- Built a six-page WordPress site with a clean layout and intuitive structure.
- Optimized for search with keywords and on-page SEO.
- Highlighted testimonials, visuals, and strong CTAs.
Google Ads Campaign
- Researched travel-related keywords.
- Wrote compelling headlines and responsive ads.
- Targeted local and seasonal travel queries.
The Result
The outcome: a polished website paired with a strategic ad campaign that simulated real-world execution. The seamless blend of design and marketing created a smooth user journey that informed, engaged, and inspired action.
The Takeaway
This project sharpened my skills across web design and ad strategy. It showed me how to build a brand and make it discoverable through thoughtful content and paid promotion.
Curious how it all came together? Click (on the images) below to explore the full website and ad campaign experience.
