These digital marketing projects were completed during my bootcamp at the University of Utah. Each one highlights real-world experience in campaign strategy, content creation, and performance-driven marketing—blending creativity with proven results.
Click an image to see project insights and outcomes.
Creating Customer Connections Through Loyalty
Designed a tiered loyalty program for Hyatt using data insights and guest feedback to increase engagement and retention.
Full-Funnel Content & Social Strategy
Created a full content strategy for a small local business, starting with a brand audit and ending in a multi-channel campaign.
Custom-Built Travel Website + SEO & Google Ads Strategy
Designed and launched a fictional tourism site from scratch, then paired it with SEO-rich content and a search ad campaign to attract and convert adventure-seeking travelers.
