Independently developed a customer review strategy to boost Market Street Grill’s Google reviews, enhance SEO, and position it as a top catering choice in Salt Lake City.
The Situation
A prominent seafood restaurant, was experiencing a noticeable decline in Google reviews, negatively affecting its online reputation and SEO rankings. Additionally, our event catering services had little to no presence in existing reviews, limiting visibility and hindering our ability to attract new event bookings.
The Task
Recognizing this opportunity, I proactively pitched a customer review strategy to my manager, highlighting the importance of online reviews and the potential to significantly enhance our event visibility. My manager approved the idea, empowering me to implement this new initiative.
The Action
I conducted a competitive analysis to research how leading hospitality businesses successfully managed customer reviews and event feedback. Leveraging these insights, I implemented a structured review request system featuring direct verbal prompts at the conclusion of each event, encouraging satisfied hosts to leave Google reviews. Additionally, I created personalized follow-up emails to thank customers for their business and to invite them to share their experiences online. To track the effectiveness of this approach, I continuously monitored metrics such as click-through rates, the volume of reviews, and overall ratings, using this data to refine our process and maximize engagement.
The Result
Since launching the review program in April 2024, Market Street’s Google star rating improved significantly from 3.7 to 4.2. This increase has strengthened Market Street’s online credibility and boosted the visibility of its event catering services in local searches, leading directly to higher customer inquiries and event bookings. The continued use of this program across multiple locations has solidified its lasting impact, demonstrating the effectiveness of targeted, proactive review strategies in driving tangible business growth.
The Takeaway
This initiative highlighted my strength in proactively identifying business challenges and creating cost-effective digital marketing solutions that deliver measurable results. It demonstrated my ability to recognize opportunities, propose strategic ideas, and effectively execute programs that drive tangible improvements in SEO, online visibility, and overall reputation. By taking initiative and leveraging data-driven insights, I successfully enhanced Market Street’s credibility and online presence. This experience reinforced my capability to develop innovative, targeted strategies that provide lasting value and measurable outcomes for businesses.
Take a look at the custom-designed template I built for them:
The Result
The Results Speak for Themselves!
Since launching this initiative in April 2024, Market Street successfully reversed its previous downward trend, gaining 48 new Google reviews and improving its star rating from 3.7 to 4.2. This notable increase significantly strengthened Market Street’s online credibility and enhanced the visibility of its event catering program in local searches. Consequently, the improved digital presence contributed directly to increased customer inquiries and event bookings, clearly demonstrating the effectiveness of the review program.
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