Strategic Social Media Audit And On Site Creative Reel: Edit Design House
Luxury brand marketing • Data driven analysis • High end content creation
This project illustrates how I take advantage of every chance, including competitive interviews, to showcase my skills, creativity, and strategic thinking. Edit Design House asked me to conduct a comprehensive social media audit and create an Instagram Reel on-site within a tight deadline. It emphasizes my strengths in luxury brand marketing, data analysis, and high-quality content creation while demonstrating adaptability and results.
Situation
Edit Design House wanted to elevate its digital presence to attract affluent and design focused clients. As part of the Social Media Content Specialist interview process, they requested a detailed audit of Instagram, Pinterest, LinkedIn, and Houzz Pro, along with an Instagram Reel filmed and edited on site.
Task
Analyze existing platforms, identify opportunities for growth and consistency, prepare a five minute strategic presentation, and deliver a brand aligned Instagram Reel within a compressed timeframe.
Action
- Conducted a data driven audit of engagement metrics, visual identity, and competitor positioning
- Identified strengths and opportunities in brand consistency, hashtag strategy, and cross platform storytelling
- Created a mood board and tailored recommendations including Pinterest SEO optimization, carousel storytelling, and Houzz portfolio enhancements
- Captured and edited on site video footage into a cohesive and brand appropriate reel within one day
- Presented actionable insights and deliverables that blended analytical depth with creative execution
Result
- Comprehensive audit and professionally edited reel received enthusiastic feedback for creativity, strategic insight, and execution speed
- Demonstrated expertise in luxury brand strategy, social media optimization, and high impact content creation under pressure
- Proved that every project can provide value and showcase professional strengths even when not selected for the role
