Digital Portfolio | Siana Moffat

Every story begins somewhere—and mine started with a suitcase full of stories and a heart full of curiosity. Raised in a French-American home and spending formative years in Chile, I became fluent not just in languages, but in connection. I learned early on that communication goes far beyond words—it’s about feeling seen, heard, and understood. That belief is now the foundation of my work in digital marketing.

At the University of Utah, I started in nursing, driven by a desire to help people. But my creativity kept calling. I ventured into Spanish Literature, where I rediscovered the power of narrative and cultural storytelling. It was one of the first decisions I made that was entirely mine—and it set the tone for the rest of my journey.

After graduation, I explored paths that looked like success on paper: aviation, real estate, and eventually was approached about a marketing role that seemed promising. But the position turned out to be centered around sales and event coordination, not the strategic marketing work I had envisioned. During one meeting, after advocating for myself, my manager remarked, “If you’re already feeling overwhelmed here, I don’t see how you’ll make it elsewhere.”

That moment could’ve broken me. Instead, it lit a fire. I launched a customer review program that boosted online engagement and showed me what I was capable of. Then I walked away—with purpose. I chose to invest in myself.

I enrolled in an 18-week Digital Marketing Bootcamp that covered all the essentials of the digital marketing world. If you’re curious about the specific tools and skills I picked up, you can explore more in my Toolkit or check out my LinkedIn.I built my skills from the ground up and haven’t stopped since. Through certifications, self-study, and real-world projects, I’ve grown into someone who not only sees opportunity—but creates it.

Now, I help brands tell their stories with heart and strategy. From TikTok trends and Instagram storytelling to creative strategy planning and campaign execution—I bring big ideas to life. Whether it’s a scroll-stopping post or a multi-platform strategy, I love crafting experiences that make people feel something real. I see marketing as more than a job—it’s a way to connect, inspire, and move people. Whether it’s a viral concept, a brand campaign, or a full-scale strategy—I make it real, memorable, and impactful.

Let’s Create Something Meaningful Together If you’re looking for someone who leads with heart, creativity, and vision—I’d love to be part of your story. Let’s build something bold, intentional, and unforgettable.